Streakit

Streakit is a product design exploration: how might local coffee shops and lunch spots get Snackpass-style loyalty without the cost and complexity of a full ordering platform?

I focused on the full loop — user research with owners, concept storyboarding, Wallet pass design, and validating whether anyone would actually use it at the register.

Two users, one broken system. Shop owners rely on paper punch cards but get no retention data and no way to spot regulars. Customers lose cards, forget them, or stop caring after the first few stamps.

Snackpass works on campus because it owns ordering end-to-end. Most neighborhood SMBs just need repeat visits — not a marketplace, not a POS overhaul.

In-person interviews with small business owners around campus — understanding daily workflow at the register, what they’d pay for, and whether digital loyalty could replace the hole punch without slowing service.

Early insight: owners don’t need another dashboard on day one. They need customers to come back. Customers don’t want another app — they want something they won’t lose.

Deeper discovery surfaced harder constraints: many owners were first-generation immigrants with limited English, and in-person pitches that worked on paper didn’t land the same way across language and trust barriers.

I framed the product as a three-act story for a Today at Apple pitch: a shop with no regulars → a Wallet-based loyalty system that tracks visits and rewards the 8th coffee → regulars who actually return.

The comic storyboard (Str(Eat)K It) kept the concept legible to non-technical owners: problem, intervention, outcome — before any UI polish.

Wallet-native loyalty passes — scan a QR, add the card, collect stamps on each visit. Visual language mirrors the paper punch card so the mental model is instant.

One pass per shop, stacked in Apple Wallet alongside cards people already carry. Progress is visible at a glance; the reward (free on the 8th) stays familiar.

No app download — Wallet + QR removes the biggest adoption barrier for both sides. If it’s not in their pocket already, it won’t get used.

Punch-card metaphor, not points economy — eight stamps and a free coffee matches what shops already run. No retraining staff or customers.

Owner value before analytics — track visits and reward regulars first; retention dashboards can come once the habit loop works.

Pilot-first GTM — city-based rollout with a simple SMB subscription, shaped by what owners said they’d actually consider paying for.

The concept came together on storyboard and in Wallet — Apple Store pitch, Figma passes, a clear story from paper card to digital loyalty.

Talking to owners changed the picture. Most weren’t interested in a monthly subscription on top of everything else they already run the shop on.

Language mattered too. A lot of the owners I met were native to other countries and more comfortable in their first language — explaining Wallet, QR, and a new tool in English-only conversations didn’t always land.

Streakit stayed at the exploration stage: research, concept, and prototypes. The takeaway for me was designing for how people actually buy and adopt, not just how the product looks in Wallet.